Custom Twitter vending machine makes 3D printed Oreo Cookies for the attendees at SXSW Interactive Festival in Austin, Texas…
The makers of Oreo Cookies teamed up with Twitter and MAYA Design to host a clever ‘Oreo Trending Vending Lounge’ that produced tasty custom-made snacks at the SXSW Interactive Festival in Austin, Texas this week.
Powered by Twitter, two custom-made vending machines enabled festival attendees to create personalised Oreo Cookies based on social conversations that were trending at the time. With a choice of 12 flavours and colours of creme, the Oreo Cookies were then made – in less than two minutes – using the latest 3D printing technology.
This being SXSW, the lounge also featured free Wi-Fi and charging stations, a milkshake bar, resident DJ and exclusive Oreo T-shirt giveaways to entice the crowds of Twitterati in.
How It’s Made
#EatTheTweet
“Trending Vending is about connecting with consumers in an innovative way by enabling them to use unique Oreo flavours and colours to design and customise their snacks using the latest technology,” says Bonin Bough, VP of global media and consumer engagement at Mondelez International – the owners of Oreo Cookies (along with other big brands like Cadbury chocolate, Kenco coffee, Kraft Philadelphia cream cheese and Trident chewing gum). “We’re also revolutionising the distribution process by creating the cookies in real time with experimental 3D printing technology.”
This promotion certainly worked, securing coverage for the 3D printed Oreo Cookies in prestigous publications like the Wall Street Journal, Ad Age, Chicago Tribune and here in the Solopress blog! Not to mention the hordes of satisfied cookie munchers at the festival itself.
English
Great idea for everyone. Who wouldn’t enjoy a 3d printed Oreo.
I would have to be kept well away from this machine! Partly for the damage I could with what I might write but more for the fact I would eat the blooming lot! Future vending concept right there though. Pretty ingenious!
Good enough too eat!
wow its amazing what the can do with technology nowadays!
Now if they could only taste the same
great article these are my favourite biscuits ever cannot wait for them to come here
I love Oreos, when’s it coming to the UK!
I wish I was at the exhibition it is such a cool marketing tool to be able to 3d print your own name on a yummy Oreo.
Glad to see 3d technology being put to good use! We need an OreoBot!
Wow, every time I see Oreos I instantly want one! I wish I could of gone to SXSW this year, so many amazing keynote speakers!
All they need to do now is coat them in chocolate and post them to me!
That is one hell of a marketing tool – the possibilities are endless….Mmmmm
Mmmm I love Oreo cookies…. Can I have this in my living room please!
Mmm that looks very good, must be very tasteful 😀
These are fab, I would love a 3d printer – whatever next!
Wow that sounds amazing. I wish I could have been there. I love Oreos and this just sounds fab!
What an amazing idea, made me hungry just seeing it in action. Yum!!
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